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The term User Experience (UX) emerged in the 1990s and has since gained significant prominence, especially in recent years. It relates to the entire experience of an individual with a company, product, or service.
With this in mind, UX is seen as a discipline responsible for providing satisfactory experiences and ultimately winning over users. To work in this field, professionals, namely UX designers, must understand the needs, desires, behaviors, and limitations of users as they design products and services that promote good experiences more effectively.
Thus, User Experience uses collaborative processes by involving users in projects and an interactive approach through evaluative tests and constant adjustments. The goal is to create successful solutions and meet customer needs and expectations.
UX goes beyond usability, considering not only the received experience from direct interaction but also the entire relationship cycle at every touchpoint an individual has with a company, product, or service. The point of sale, ease of purchase, received emails, and, of course, product usage are examples of factors that provide experiences to people, whether positive or negative.
In the current market, providing good experiences to users has become essential. In addition to functionality, individuals seek products that add meaningful personal experiences. This approach is considered one of the main pillars for digital transformation in organizations.
Okay, but how does UX apply to management systems?
When we talk about management systems, the UX approach is essential for the success of these tools. As mentioned, a product that is only functional does not succeed because the market is more demanding. The tool may be very efficient, but it will be of little use if it is not easy to use and does not adapt to the customer’s needs. Good experiences are crucial in the decision-making process for purchasing a system. Therefore, understanding your users is fundamental!
It is important to note that management systems tend to have a vast number of users with different profiles. Designing this type of product is a challenge because it is necessary to think holistically about the most diverse users.
The most efficient way to understand their needs, expectations, and limitations is to include them during the project, as the user is the greatest expert in their activities and can better clarify their real needs. Direct contact with customers and their inclusion in project stages result in significant inputs, enhancing the product for each user.
When we talk about user experience in a digital tool, the interface is one of the main factors to be analyzed since it is the direct contact of the user with the platform. A good interface motivates the user to interact with the system intuitively, assisting them in their tasks and goals in the tool.
However, the user experience depends not only on the interface. Therefore, it is also the role of UX to understand how the user will navigate and interact with the tool, enhancing performance and continuously improving the user’s indirect touchpoints with the product.
A UX-focused professional needs to think strategically and align user needs with business objectives, understand the market and competitors, always keeping in mind the optimization of customer results.
With that said, prioritizing user experience in management systems ensures numerous advantages, such as reducing adaptation time and facilitating people’s understanding and learning of the tool. This allows for faster use and higher data processing quality by users, optimizing time and requiring less cognitive effort.
In this way, the user spends more time on productive activities instead of wasting time figuring out how to use the tool. Also, a user-centric system reduces human errors through smooth interaction and clear messages.
Why does this approach assist in implementing BPMS?
Implementing enterprise management systems, such as a BPMS tool, requires changes, and they are not always easily accepted. I would even dare to say that the biggest obstacle to implementing these platforms is in fact the cultural shock, as changes in daily tasks are not always well received by employees.
Following this reasoning, a product focused on users and providing good experiences is crucial to the success of the implementation. An easy to use and understand, visually pleasing tool, designed for the user’s real needs, is much easier to be adopted by employees, resulting in more immediate acceptance and greater customer satisfaction and retention.
That’s why, when choosing a management system for a company, one should choose a product that has a strong User Experience approach. Fusion Platform, our information management solution, is developed with a focus on the user and is constantly undergoing improvement. All of this to deliver the best experiences, accelerate employee adoption, and bring immediate results to our customers. Want to know more about our solutions? Visit our website.
