by 
Management 4.0 is a strategy that leverages cutting-edge technology to transform business management. It is a new approach that guides companies toward a path of heightened efficiency, productivity, and greater results.
Unlike traditional methods, this new era truly revolutionizes business management principles.
Based on advanced solutions, integrated networks, cloud communication, and in-depth data analysis, it enables a huge leap in how well we manage our businesses.
In fact, technology is not just an ally but the fundamental basis for this new model.
Let’s understand what Management 4.0 is, its benefits, pillars, and the technologies that compose it.
What is Management 4.0?
Belonging to the 4th Industrial Revolution, Management 4.0 presents itself as the implementation of digital elements to transform businesses.
In this approach, business management is integrated with advanced technology: artificial intelligence, internet of things, big data, automation, etc.
This management model is a response to recent administrative demands regarding data collection and analysis for decision-making.
With the customer at the center of the issue, a series of innovative solutions have emerged to meet their demands, especially with the raise of e-commerce and digital media sales.
While automation ensures optimization and productivity, Big Data works on structuring various information.
The combination of these with other technologies enhances companies’ efficiency, whether by anticipating trends or ensuring rapid adaptation to market changes.
Although its focus is on digitally transforming companies, Management 4.0 goes beyond. It involves restructuring and accelerating processes, changing organizational culture, and fostering innovation and collaboration.
In summary, Management 4.0 focuses on modernizing the industry with the use of technology, making processes more efficient and accurate, and contributing to observing consumer behavior.
Pillars of Management 4.0
The path to the transformations proposed by Management 4.0 is supported by guiding principles that leverage businesses and improve quality and customer experience. Among these, the following stand out:
Customer Relationship
Also known as Customer Centricity, this pillar is directly associated with keeping the customer at the center of the business. That is, understanding their demands, desires, and needs.
The entire purchasing process is different from years ago. Currently, before finalizing any type of purchase, consumers can research the company, the product, and other consumers’ experiences.
The first Management 4.0 pillar is to deeply understand customers to ensure the best purchasing experiences, loyalty, and recommendations.
In this sense, decisions, from planning to development and sales campaigns, must focus on the customer.
Integration among all channels used by the company
To serve the customer well, there must be integration among all channels used by the company.
The famous omnichannel is the main tool for this vision. After all, it allows the consumer not to feel the difference between the online and offline worlds.
With this approach, the customer has total freedom to choose the best way to acquire products or services.
To provide these benefits, the company needs to develop various service channels. Text messages via apps and e-commerce are great for younger consumers, just as a telephone hotline and physical stores attract more traditional consumers.
Regardless of the number of platforms used, the focus of this pillar is for the message conveyed to be the same. With the same degree of quality, language, and facilities.
Besides favoring the consumer, a multichannel company provides an environment conducive to feedback.
Process Automation
Focusing on companies’ internal efficiency, process automation is the tool that will ensure productivity and agility.
This approach allows repetitive activities to be assigned to technology. Thus, there is optimization of operational tasks, allowing teams to focus on strategic activities.
By making processes more digital, there is greater efficiency, increased levels of productivity, quality in service, information security, among other benefits.
Moreover, automation enables faster information retrieval. Implementing automation with an integrated management platform makes the operation strategic, based on real-time data and informative reports.
Data and Information Analysis
Essential in Management 4.0, data and information are extremely valuable for companies to succeed. They are considered today the most valuable asset of all time.
Every day, companies gather immense amounts of data, whether internally collected by their professionals and departments or externally by consumers and third parties.
The collection, crossing, and processing of concrete data allow identifying essential business issues. For example, deciding where to invest resources to achieve better results.
In this sense, technology applied in Management 4.0 enhances data and information to become rich knowledge for business strategies.
Benefits of Management 4.0
The digital transformation enabled by this new management model offers a series of benefits such as:
● Operational efficiency;
● Agility and accuracy in decision-making;
● Continuous innovation;
● Customer satisfaction and better experience;
● Increased profitability and proper resource utilization;
● Flexibility and product customization;
● Sustainability;
● Teams and sectors united towards the same objective;
● Improvement in the relationship between managers and teams.
● Technologies used to transform business management
There are various solutions on the market for Management 4.0 to be implemented and expanded. Some technologies deserve greater prominence, such as:
● BPMS: a Business Process Management System is the basis for process automation, control, and management;
● CRM: This tool is responsible for managing and improving customer relationships;
● ECM/GED: Responsible for organizing and managing documents, digital content, and information directly related to business processes. It assists in the organization of bureaucratic activities and facilitates the search and sharing of files;
● Analytics: Responsible for analyzing data to verify if the company is achieving its goals and objectives. It handles a large volume of data and transforms it into useful and easily understandable information. The vast majority of these platforms contribute to collaboration among different teams and sectors. They are composed of elements or make use of the highest level of technology, such as artificial intelligence, cloud computing, robotic automation, among others. Thus, they ensure that communication and document sharing occur with total security and data protection.
Integrated Management Platform Intensifies Management 4.0
The purpose of using technological resources is to facilitate the management and control of company processes and activities.
It is undoubtedly more advantageous to have a single solution to gather and centralize what is essential for Management 4.0.
Fusion Platform is an Integrated Management Platform, or end-to-end management, and natively includes all the tools necessary for managing business processes, documents, and indicators.
Considering that each company has its peculiarities, Fusion focuses on modeling, documenting, and automating processes of any complexity.
It also has an intuitive interface entirely oriented to the user. In other words, it is personalized, developed in low code, and interacts easily with the solutions the company already uses.
Seize the moment to try Fusion in your company, revolutionizing processes with the support of Management 4.0. Fusion Platform achieves the true digital transformation of your business, helping you achieve the results you’ve always wanted.
